Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future Feb 19, 2016 by Greg Sterling Company cites mobile progress while board explores “strategic options.”
WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show Feb 19, 2016 by Matt McGee If you missed today’s live video show, watch the replay below with some of the Marketing Land editorial team discussing this week’s important news stories.
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr Feb 19, 2016 by Greg Sterling Company sees the deal as way to show the value of Yelp to brands.
Tim Peterson Joins Marketing Land To Report On Social/Digital Media Feb 19, 2016 by Matt McGee Former Advertising Age and Adweek reporter is newest member of Third Door Media’s editorial team.
Ad Age: Google To Launch Accelerated Mobile Pages On February 24 Feb 18, 2016 by Barry Schwartz Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.
Want To Speak At Marketing Land SocialPro? Here’s How Feb 18, 2016 by Chris Sherman The agenda for our upcoming Marketing Land SocialPro show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place June 20–21, 2016, at the Bell Harbor conference center in Seattle. To increase the odds of being selected, be sure to read the agenda.
App Indexing & The New Frontier Of SEO: App Packs & App Store Search Feb 19, 2016 by Emily Grossman In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
Google App Streaming Now Live For Many Apps Via Try Now Button Feb 19, 2016 by Barry Schwartz Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
Are Dynamic Ad Varieties A Waste Of Your Time? Feb 19, 2016 by Carrie Albright Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google Feb 19, 2016 by Barry Schwartz Yesterday, Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly.
From Around The Web:
New York’s public Wi-Fi hubs now have Android tablets, www.theverge.com
Yahoo Forms Board Committee to Explore Options, www.wsj.com
When Designing A Native Advertising Platform, Publishers Have Their Work Cut Out For Them, adexchanger.com
What Bendable Screens Mean For The Future Of UI, www.fastcodesign.com
Monitor Accessibility Errors on Your Ecommerce Site with Scrapy, WAVE, www.practicalecommerce.com
2 Email Address Capture Tools To Build Your List, heidicohen.com
Location Data Management 101: Seeing the Bigger Picture, streetfightmag.com
With Ads In Place, Google Takes Training Wheels Off AMP, adexchanger.com
Building a Virtual Reality Platform is One of Google’s Biggest Moon Shots, www.reelseo.com
Vimeo Further Enhances its Android App by Adding Chromecast Streaming, www.martechadvisor.com
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