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MarTech Today: Yahoo bots for Facebook Messenger, leveraging marketing data & more

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger Jul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able to get the latest information on stocks, trending stories, weather, and also play with a digital monkey.

  2. Leadpages buys SMB marketing automation platform Drip Jul 7, 2016 by Barry Levine This first acquisition by the Minneapolis-based landing page creator will be followed by others, CEO indicates.

  3. Leverage your marketing data: 9 FAQs to get you started Jul 7, 2016 by Scott Rayden Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data.

  4. 6 custom Google Analytics reports you should use for every CRO project Jul 7, 2016 by Jeremy Smith Are you getting the most out of Google Analytics for conversion rate optimization (CRO)? Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics.

  5. SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics Jul 7, 2016 by Mark Traphagen Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced.

  6. SMX Advanced recap: Advanced Google App Deep Linking Jul 7, 2016 by Eric Enge How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.

From Around The Web:

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