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MarTech Today: WordPress 4.4, ABCs Of Programmatic & Offline CPG Sales Data

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts Dec 14, 2015 by Matt McGee Latest release also includes the platform’s new default theme for 2016.

  2. The ABCs Of Programmatic Dec 14, 2015 by Digital Marketing Depot The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.

  3. Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform Dec 14, 2015 by Barry Levine The updated tool from the New York City-based company is part of its planned evolution into a kind of CRM for a brand’s social media followers.

  4. SMX West Rates Increase Sunday — Register & Save! Dec 14, 2015 by Marketing Land Search Marketing Expo – SMX West rates increase Sunday. Register this week and save $300. Attend SMX West for: Quality content: 60+ tactic-packed sessions, keynotes and clinics. Choose sessions that best suit your focus, experience and personal needs.

  5. PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution Dec 14, 2015 by Greg Sterling Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for digital ad targeting on the front end and equally for attribution on the back end.

From Around The Web:

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