Mar 10, 20162 min read

MarTech Today: VR-based marketing, the morphing of BlabPredicts & RIP Google PageRank

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

What does VR-based marketing offer that other tech does not? Mar 9, 2016 by Barry Levine We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions.
Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords Mar 9, 2016 by Barry Levine The company is today launching a new platform so that marketers can direct ads immediately at not-so-obvious conversational threads on a given topic.
What “human-in-the-loop computing” means for marketers Mar 9, 2016 by Joshua Reynolds Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions.
17 leading social media management software vendors compared Mar 9, 2016 by Digital Marketing Depot “Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot and sponsored by Spredfast, examines the market for social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
RIP Google PageRank score: A retrospective on how it ruined the web Mar 9, 2016 by Danny Sullivan While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.