Apr 26, 20162 min read

MarTech Today: Videology uses Nielsen for online/TV targeting, illegal ad-blocking in the EU &

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting Apr 25, 2016 by Barry Levine For instance, a retailer can now understand and apply the TV viewing habits of visitors to its website.
Publisher ad-blocking-detection could be illegal in EU without user consent Apr 25, 2016 by Greg Sterling Script-based ad-blocking detection, which accesses “personal data,” implicates consumer consent rules of the European e-Privacy Directive.
[VIDEO] Marketing Land Live #10: Who’ll buy Yahoo, 20 years of search & more Apr 25, 2016 by Matt McGee In the latest episode of Marketing Land Live, Ginny Marvin, Greg Sterling, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.
A new approach to measuring “engagement” on content-heavy sites Apr 25, 2016 by Nick Iyengar If no easily identified conversions occur on your site, measuring engagement can be tricky. Columnist Nick Iyengar explains why a new approach could help you improve the quality of measurements and better understand engagement on your site.
MarTech Landscape: What is a data management platform (DMP)? Apr 22, 2016 by Ginny Marvin A simple breakdown of the role DMPs play in digital advertising.
Startup SolidOpinion offers “Promoted Comments” for publishers Apr 22, 2016 by Barry Levine New York City-based company says its commenting platform provides a new source of revenue and makes comment moderation affordable.