Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Verizon is buying Yahoo for $4.83 billion Jul 25, 2016 by Greg Sterling The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan.
After buying Yahoo for nearly $5 billion, Verizon is now in the search business Jul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more Jul 25, 2016 by Matt McGee In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.
From Around The Web:
3 changes that will strengthen your data science team, venturebeat.com
How predictive analytics discovers a data breach before it happens, techcrunch.com
How Instagram’s Head Engineer Is Using Quantum Mechanics To Manage His Team, www.fastcompany.com
3 Change Management Tips for Adopting New Marketing Technology, www.martechadvisor.com
Facebook Marketing Partners Specialty Showcase: Ad Technology, www.facebook.com
Best WordPress Push Notification Plugins to Increase Returning Visitors, www.wpexplorer.com
Automated video: considerations for publishers and advertisers, econsultancy.com
How to build your own Facebook Live Studio for under $6K, www.geekstyle.co.il
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