Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Valassis announces new service to trigger mobile coupons from TV/radio ads or videos Jul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting ads or videos heard through speakers to a mobile wallet.
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others Jul 14, 2016 by Barry Levine The new product, free during its beta phase, displays everything from the tools’ APIs.
Introducing the “Influencer Marketing Technology Landscape” Jul 14, 2016 by Travis Wright How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.
From Around The Web:
Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care?, www.martechadvisor.com
Pinterest Analytics, www.verticalresponse.com
Why Automation is the Future of Content Creation, contentmarketinginstitute.com
Amazon is developing a 3D modeling system to solve online clothes shopping’s biggest problem, qz.com
Verse Redefines Storytelling with Launch of Revolutionary Interactive Video Player, www.prnewswire.com
6 Tools for Automating B2B Social Media Marketing, www.komarketingassociates.com
How hiring a marketing technologist can be made easy, www.martechadvisor.com
Facebook Messenger Adds 3D Touch Support on iOS, www.adweek.com
Facing email’s limitations, Clover Letter branches out with an app, digiday.com
Essential Tools and Tactics for Video on Social, www.newswhip.com
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