Jul 14, 20161 min read

MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla&#8

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace” Jul 13, 2016 by Greg Sterling Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.
Marketers look to climb aboard the Pokémon Go phenomenon Jul 13, 2016 by Barry Levine A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.
A brief introduction to data visualization theory for marketers Jul 13, 2016 by Paul Shapiro We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.
Mozilla envisions a new kind of crowd-sourced content recommendation Jul 12, 2016 by Barry Levine The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.