Mar 21, 20162 min read

MarTech Today: Twitter’s algorithmic rollout, real-time search algorithm updates & IT pur

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported Mar 18, 2016 by Matt McGee As the rollout of the “new improved” timeline reaches all Twitter users, the company says fewer than 10 percent of users have opted out.
[VIDEO] Marketing Land Live #5: Google’s new analytics suite, Instagram goes algorithmic & more Mar 18, 2016 by Matt McGee If you missed our fifth episode, watch the video replay below featuring Ginny Marvin, Barry Levine, Barry Schwartz, Greg Sterling and yours truly.
Why real-time search algorithm updates may be bad news Mar 18, 2016 by Patrick Stox With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
The inbox laboratory: How email can thrive on empirical experimentation Mar 18, 2016 by Steve Dille Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers.
CMOs flex IT purchasing muscle, but is that a good thing? Mar 18, 2016 by Michael Shearer As IT spending power increasingly shifts to CMOs, columnist Michael Shearer explains why marketing and IT need to come together to select the right tools and services to stay competitive.