May 2, 20162 min read

MarTech Today: The MosQUito, prepping for voice search & Microsoft blocks Chrome from Cortana

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites Apr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based websites.
IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking Apr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s doing things right by year-end.
Tubular Labs launches first ecosystem-wide video content rating system Apr 29, 2016 by Barry Levine Ratings track 100 million videos for views and such engagement factors as likes, shares and comments.
Is your brand prepared for voice search? 3 steps to get the conversation started Apr 29, 2016 by Purna Virji As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release Apr 29, 2016 by Danny Sullivan Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
Why SEOs should not ignore Bing Webmaster Tools Apr 29, 2016 by Tony Edward Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.