May 31, 20162 min read

MarTech Today: Survata’s segment-targeted surveys, Oracle loses Java case & Google app fo

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survata offers first online surveys targeted at second- and third-party user segments May 27, 2016 by Barry Levine The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.
The future of voice-related SEO for local business May 27, 2016 by Chris Marentis Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape.
What marketers need to know about the rate of technology obsolescence May 27, 2016 by Lewis Gersh With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.
Google wins its Java case against Oracle (again), saves billions in fees — for now May 26, 2016 by Greg Sterling The jury agreed that Google’s use of Java APIs was “Fair Use” under copyright law.
Google App for iOS gets AMP content & sports highlights in Now cards May 27, 2016 by Amy Gesenhues Google says today’s improvements for its IOS app will save users a combined 6.5 million hours this year.