May 5, 20162 min read

MarTech Today: Self-service EverString, bots that don’t understand you & Deeplink’s

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

EverString now lets marketers create their own “lookalike” segments May 4, 2016 by Barry Levine Predictive marketing firm says “no one else is offering this level of self-service.”
Lost in translation: What happens when a Facebook Messenger bot can’t understand you May 4, 2016 by Tim Peterson Execs from Betaworks-backed Poncho, Mic and Complex Media explain how chat bots are trying to keep conversations from going completely off the rails.
Owning your martech stack means owning privacy, too May 4, 2016 by L. Erik Bratt As regulators continue to debate privacy requirements, contributor L. Erik Bratt says brands must learn to control the data across their martech stacks without violating consumer trust.
AppWords Concierge: a new in-app assistant that “preempts search” May 3, 2016 by Greg Sterling The company wants to enable a Google Now-like experience within apps.
Bing Ads makes it easier to segment performance data like time of day and device May 4, 2016 by Ginny Marvin The feature is now live in all accounts.
Google updates the AMP report in the Google Search Console May 4, 2016 by Barry Schwartz Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors.