Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
Chatsuite announces new chatbot creation and management features for agencies Aug 25, 2016 by Barry Levine The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.
Jivox launches dynamic personalization for video ads Aug 25, 2016 by Ginny Marvin Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more.
Twitter adds a button for people to direct-message businesses from their sites Aug 24, 2016 by Tim Peterson Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.
From Around The Web:Analytics
Building Your Own “Starship Enterprise” to Monitor and Manage Digital Marketing Performance, www.martechadvisor.com
BuzzFeed names Todd Levy as its new CTO, techcrunch.co
Google Fiber is pulling back on its broadband rollout as pressure grows to cut costs, www.recode.net
Build a Responsive, Mobile-first Cart Page with Bootstrap, www.practicalecommerce.com
Ad Tech And Mar Tech Synergy: Implications For App Developers, adexchanger.com
Facebook open-sources A.I. software for segmenting objects in images, venturebeat.com
Marketer’s Guide to Digital Dashboards, www.cardinalpath.com
What are the benefits of a creative management platform (CMP)?, www.econsultancy.com
4 Addicting Mobile Apps Developed By Social Media Stars, mediakix.com
9 Costs to Consider Before Hiring a Custom App Developer, smallbiztrends.com
Chat bots: Turning SMS into a next-gen engagement platform, www.mobilecommercedaily.com
Facebook Seizes Header Bidding to Challenge Google, adage.com
YouTube Film School for Marketers: The Scrappy Upstart’s Cheat Sheet for High-Quality Video Marketing, www.marketingprofs.com
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