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    • Oct 29, 2015
    • 2 min read

MarTech Today: Promise Of Big Data, Programmatic Influencer Marketplace & Wayback Machine Rebui

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Report: The Promise Of Big Data Is Recognized But Rarely Realized Oct 28, 2015 by Greg Sterling A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data to generally be a “competitive advantage,” the results of the research overall present a more mixed picture.

  2. Behaviorally-Triggered Email Marketing: It’s Easier Than You Think Oct 28, 2015 by Steve Dille Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.

  3. Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone Oct 28, 2015 by Barry Levine Company intends for its technology to examine every public social account worldwide to locate ones with most followers.

  4. Customer Engagement Provider Moxie Software Unveils Its Concierge-Like Service for Online Storefronts Oct 28, 2015 by Barry Levine The company’s services for chat, knowledge base and email are integrated into a layer of helpfulness for shoppers.

  5. The Wayback Machine Gets Grant To Rebuild & Add Keyword Search Oct 28, 2015 by Barry Schwartz The Internet Archive’s Wayback Machine will be rebuilding the service from the ground up.

  6. SEMPO State Of The Industry Report 2015 Results Oct 28, 2015 by Barry Schwartz Check out the latest data on the search marketing industry from SEMPO.

From Around The Web:

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