Apr 4, 20162 min read

MarTech Today: Overlapping tech, Bing Ads’ UET & the rise of personal assistants

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Martech: What happens when you’ve been over-served? Apr 1, 2016 by Scott Vaughan Has your organization become bogged down by marketing technology? Are you dealing with overlapping solutions or tech that no longer works with your processes? If so, columnist Scott Vaughan has advice for getting back to basics.
Retooling mail optimization: how real-time actions put direct mail back into fashion Apr 1, 2016 by Lewis Gersh What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel.
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET Apr 1, 2016 by Ginny Marvin Only UET will be supported for conversion tracking by the end of June.
The rise of personal assistants and the death of the search box Apr 1, 2016 by Eric Enge Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.