Apr 28, 20162 min read

MarTech Today: Oracle adds ABM, 6sense launches SearchSense & Google adds Merchant Center Feed

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting Apr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data.
Musical chairs: where do beacons fit in the retail sensor landscape? Apr 27, 2016 by Florent Peyre As more retailers adopt beacon technology, columnist Florent Peyre believes it’s only a matter of time before it becomes ubiquitous. How will you incorporate this new tech into your marketing strategy?
Sharpen your SEO, SEM and social media marketing skills with an SMX Advanced workshop Apr 27, 2016 by Marketing Land SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas
Predictive lead scorer 6sense launches SearchSense to reveal which companies are conducting specific B2B searches Apr 26, 2016 by Barry Levine It’s not new intent data for 6sense, but it’s now being made available earlier in the process to clients.
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier Apr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant Center.