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MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad

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Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Olapic acquires Piqora to boost its visual marketing platform Mar 25, 2016 by Tamar Weinberg Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.

  2. Report: Google working on its own version of Amazon Echo Mar 25, 2016 by Greg Sterling If the device is released, one question is how it would handle search results and whether it would include ads.

  3. German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform Mar 25, 2016 by Barry Levine Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.

  4. New report: Almost all bad bots are highly sophisticated and hard to detect Mar 25, 2016 by Barry Levine According to anti-bot service Distil Networks, 88 percent of all malicious bots are now “advanced persistent bots.”

From Around The Web:

  1. Cool Analytics News from Microsoft, Salesforce & Tableau, www.cmswire.com

  2. Microsoft Tells Possible Yahoo Buyers It Would Consider Backing Bids, recode.net

  3. 7 Strategies to Boost your Site Speed!, www.ducttapemarketing.com

  4. How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?), conversionxl.com

  5. Privacy Guidelines For Designing Personalization, www.smashingmagazine.com

  6. As Technology Defeats Ad Blocking, Online Ads Evolve, adage.com

  7. 10 Basic App Marketing Terms for Mobile Beginners, www.tune.com

  8. Are We on the Brink of a Post-App Era?, www.adweek.com

  9. Google starts the Android Experiments I/O Challenge to attract more open-source projects, venturebeat.com

  10. Macy’s Talks Shop On Its Location Data Strategy, adexchanger.com

  11. Snapchat Buys Bitmoji App for More Than $100 Million, www.wsj.com

  12. 6 Oculus Rift experiences primed to change the way we think about VR, venturebeat.com

  13. The Real Reason Why The Live Streams For Events Like March Madness Are So Glitchy, www.fastcompany.com

  14. TV-quality live videos are coming to Facebook, digiday.com

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