MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search while using the Google Maps app.
Two new studies look at what kinds of campaigns, mobile ad formats work best Sep 28, 2016 by Barry Levine One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.
Apple rolls out Search Ads for the App Store Sep 29, 2016 by Greg Sterling Ads go live October 5 — Apple is offering $100 credit toward the first campaign.
Updating your SEM toolbox with new, shiny tools –- SMX East 2016 Sep 29, 2016 by Pauline Jakober Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.
Google says Penguin recoveries have started to roll out now Sep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.