MarTech Today: New Advrtas ad tech, SEO tech stack & targeting data

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode Apr 14, 2016 by Barry Levine Its creator, Outlyer Technologies, says it works on any browser without a special player, and in any IAB ad format.
Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook Apr 15, 2016 by Barry Levine This is the first multi-narrative advertising use of spherical video, according to the insurance company.
HTTP to HTTPS: An SEO’s guide to securing a website Apr 15, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.
How I use my marketing technology stack (SEO edition) Apr 15, 2016 by Michael Shearer What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses, from keyword research to content creation to link-building outreach.
How to ensure your campaign uses the best-available targeting data Apr 15, 2016 by Adam Grow Columnist Adam Grow discusses the differences between first-, second- and third-party data sources and reveals some strategies for using data to increase campaign performance.