MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Googl

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.
MarTech Landscape: What is machine learning and why should marketers care? May 10, 2016 by Barry Levine Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers do.
Success is an illusion if you can’t measure it; learn how at SocialPro May 10, 2016 by Marketing Land Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re achieving.
Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets May 10, 2016 by Barry Schwartz Google updated the Search Analytics report in the Search Console, added an update line and explained what changes you may see in the report.