Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.
The Intent Lab opens and issues its first Digital Satisfaction Index Jul 29, 2016 by Barry Levine A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.
9 things most people don’t understand about SEO Jul 29, 2016 by John E Lincoln New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
AdWords gains 3 new cross-device attribution reports Jul 28, 2016 by Ginny Marvin Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
From Around The Web:
A Marketer’s Quick-Start Guide to Microsegmentation, www.martechadvisor.com
Google meets Italy’s demands on data use practices, www.reuters.com
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