May 16, 20162 min read

MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sit

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.
The true value of technical SEOs May 13, 2016 by Patrick Stox While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.
Automattic to offer .blog domain names, WordPress not required May 13, 2016 by Matt McGee New top-level domain will open for registrations later this year. Pricing not announced yet.
Tune study: Overwhelming number of mobile users won’t pay even $1/year for to avoid ads May 12, 2016 by Barry Levine Only 4.5 percent of users would account for more than 80 percent of voluntary payments — which would be 9 percent of what mobile web publishers now get from ads.
Bug? Google Sitemap index counts drop across Search Console reports May 13, 2016 by Barry Schwartz Many publishers and webmasters are seeing huge drops in the reported index count in the Google Search Console sitemaps report. It seems like a widespread bug.