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MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon&#8

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Marketo goes private so it can concentrate on its platform’s future May 31, 2016 by Barry Levine The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.

  2. 7 essential Google Analytics reports every marketer must know May 31, 2016 by Khalid Saleh You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

  3. Demystifying the display advertising landscape May 30, 2016 by Brad Bender Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.

  4. [WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more May 30, 2016 by Matt McGee In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change how it counts 140 characters.

  5. Facebook plans to close LiveRail ad exchange to focus on Audience Network May 27, 2016 by Ginny Marvin The news comes after Facebook announced Audience Network will expand to reach non-Facebook users on mobile apps and websites.

  6. Amazon’s EchoSim lets anyone talk to its voice assistant, Alexa May 27, 2016 by Matt McGee Browser-based tool is built for developers, but anyone with an Amazon account can see what it’s like to talk to Amazon’s Alexa devices.

From Around The Web:

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