Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
LinkedIn Shutters Ad Network, Focusing Resources On Sponsored Content Feb 5, 2016 by Ginny Marvin Sponsored Content accounted for more than half of the company’s ad revenue in Q4.
Attributing Retail Store Transactions To Online Clicks At Keyword Level Feb 5, 2016 by Thomas Stern Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site Feb 5, 2016 by Tony Edward Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
Google Has Penalized A Link Network In Japan Feb 5, 2016 by Barry Schwartz After being quiet for over a year on link network penalties, Google says it has penalized a large Japanese-based link network.
From Around The Web:
The 5 Best Free WordPress Affiliate Marketing Plugins Compared, www.wpexplorer.com
Top Apps to Help You Market Your Blog Like a Pro, www.blogherald.com
Design Mock-Ups Need Dynamic Content, www.smashingmagazine.com
How to Manage a Comprehensive Website Redesign, 3qdigital.com
Why Responsive Design Is Not Mobile Optimization (and What to Do About It), conversionxl.com
How Long Does it Take to Completely Incorporate New Technologies into Marketing Efforts?, www.emarketer.com
Did You Know That Social Media Sites Strip Images of IPTC Metadata?, librisblog.photoshelter.com
LinkedIn acquires recruiting startup Connectifier, venturebeat.com
The Story Of Mark Zuckerberg’s TheFacebook.com, As Told By The Harvard Crimson In 2004, www.fastcompany.com
YouTube will livestream Google’s AI playing Go superstar Lee Sedol in March, venturebeat.com
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