Jun 24, 20161 min read

MarTech Today: Keen IO’s “analytics-as-a-service,” InMobi’s location decept

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Keen IO releases “analytics-as-a-service” for apps, sites, and devices Jun 23, 2016 by Barry Levine Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.
Ad tech evolution continues with Avid Media’s new DSP for native content only Jun 23, 2016 by Barry Levine And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.
InMobi to pay nearly $1 million following FTC charges of location tracking deception Jun 22, 2016 by Greg Sterling The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.
FAQ: All about the new Google RankBrain algorithm Jun 23, 2016 by Danny Sullivan Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of what we know about it so far.
Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more Jun 23, 2016 by Barry Schwartz From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google.