Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Kayak brings voice-enabled travel search to Amazon’s Echo device May 11, 2016 by Greg Sterling Currently the feature is about high-level price search; booking is not yet possible.
Here’s what Amazon wants to accomplish with its new Video Direct service May 11, 2016 by Barry Levine Two analysts weigh in on whether Amazon is moving against Google’s YouTube or reaching for something else.
Google Translate adds new “Tap to Translate” feature for third-party apps May 11, 2016 by Greg Sterling Company also adds Chinese languages to Word Lens visual translation feature.
Convergence and the power of data in modern marketing May 11, 2016 by Josh Manion Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.
Startup Zarget launches first browser plugin-based CRO tool May 11, 2016 by Barry Levine Company says its inaugural product is the only one on the market to offer A/B testing, live heatmaps, and funnel analysis in one tool.
Chatbots are poised to take over Facebook May 10, 2016 by Tamar Weinberg Facebook chatbots are coming to a Messenger near you.
Warning: Vulnerability discovered in Yoast SEO WordPress plugin May 10, 2016 by Tamar Weinberg Yoast SEO v3.2.4 and earlier versions have a security vulnerability that can give people access to your SEO settings.
A script for getting granular AdWords account anomaly alerts May 11, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.
Enterprise SEO Platforms Marketer’s Guide — Updated for 2016 May 11, 2016 by Digital Marketing Depot Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their […]
From Around The Web:
Salesforce outage continues in some parts of the US, PC World
In a Data-Driven Space, Marketers Must Walk Before They Run, www.emarketer.com
Tumblr launches Labs so users can test experimental features, techcrunch.com
Brandwatch Partners with Proofpoint, Conversocial, Domo, and Binary Fountain, www.brandwatch.com
Ibotta Launches Dynamic Segmentation, Partners with LiveRamp to Drive Incremental Sales for Retailers, www.prnewswire.com
Infogroup Media Solutions and Lotame Partnership Delivers High-Quality Data to Target Niche Audiences, www.marketwired.com
SalesPredict Releases Predictive Revenue Automation Platform with Integrated Predictive Advertising Via AdRoll, www.businesswire.com
Building Blocks: David Meiselman, CMO – ezCater Talks Marketing Tech, www.martechadvisor.com
Keeping marketing technology integration in perspective, chiefmartec.com
Making Sense of the Crazy MarTech Landscape, www.cmswire.com
Facebook will turn panoramas into 360 Photos for feed and Gear VR’s 1M users, techcrunch.com
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