Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Imperson unveils chatbot platform so you can create your own character Jul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities.
Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads Jul 20, 2016 by Barry Levine Called Fusion, it is designed to help publishers manage the transition away from Flash.
DialogTech launches machine learning to automatically categorize phone calls Jul 20, 2016 by Barry Levine Company says new capability is the first such use of that tech outside of call centers.
An experiment in trying to predict Google rankings Jul 20, 2016 by JR Oakes In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
From Around The Web:
A Closer Look at the State of Predictive Analytics, www.emarketer.com
Google Uses AI to Lure New Cloud Customers, www.wsj.com
Pinterest’s commerce head explains how A.I. and machine learning will transform shopping, venturebeat.com
Using machine learning to predict drivers of bounce and conversions on mobile, amphtml.wordpress.com
26 WordPress Plugins for Social Media Marketers, www.socialmediaexaminer.com
Is This New Snapchat Ad Feature Cool — or Creepy?, smallbiztrends.com
New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality, www.adweek.com
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