Sep 23, 20162 min read

MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & m

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.
Forrester: Here are some ways marketers can adapt to messaging apps Sep 22, 2016 by Barry Levine These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
Everything you need to know about Google’s ‘Possum’ algorithm update Sep 22, 2016 by Joy Hawkins Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
GeoBlocks offer more precise location targeting and analytics, says xAd Sep 22, 2016 by Greg Sterling This was one of several announcements at its “On Location” event in New York.
[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers Sep 22, 2016 by Matt McGee In this week’s episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars Sep 21, 2016 by Danny Sullivan Yet another messaging app from Google, with little reason to expect it to be a success.

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