Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
IAB Certification Programs Gain Internationally Recognized Accreditation Nov 2, 2015 by Ginny Marvin The American National Standards Institute grants first accreditation for digital advertising to IAB certification programs.
Laptops In Big Decline, Smartphones “At Saturation” For Under-30 Crowd Nov 2, 2015 by Greg Sterling As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and retailers and others have recently spent much more time and resources on their mobile user experiences, thanks in part to Google.
Constant Contact To Be Acquired For $1.1 Billion By Endurance International Group Nov 2, 2015 by Amy Gesenhues Endurance says the acquisition will position it as a leader in the small business marketing space.
Barry Levine Joins Marketing Land As Our New Martech Reporter Nov 2, 2015 by Matt McGee Former VentureBeat senior writer is our new full-time reporter dedicated to covering the latest martech news.
Facebook Slips Slightly But Still Dominates Social Login Market Nov 2, 2015 by Martin Beck After drop of two percentage points, Facebook’s 64% share of social logins is still nearly three times higher than second-place Google+, according to Gigya.
SocialPro Is In 2 Weeks — Here’s What You Should Expect. Nov 2, 2015 by Search Engine Land The last year in social media has been insanely busy for professional marketers all around the world. If you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace.
Android Marshmallow & SEO Series: Google’s Private Index & Screen Crawling Nov 2, 2015 by Cindy Krum The first of a three-part series on how Android Marshmallow’s features and capabilities may impact the future of mobile search. Contributor Cindy Krum explores Google’s Private Index and discusses screen crawling.
From Around The Web:
6 Social Media Analytics Companies To Keep An Eye On, www.internetmarketingninjas.com
11 Resources to Curate, Clip, Collect, and Collaborate Content, contentmarketinginstitute.com
.Com default disappears in iOS 9 on iPad, domainnamewire.com
Amazon Launches “Pay With Amazon” Buttons for Mobile Apps, recode.net
Whitebox Automates the eCommerce Process, smallbiztrends.com
The Beginner’s Guide to URL Shorteners, blog.bufferapp.com
Sprinklr Acquires Booshaka to Enhance Audience Management Capabilities, Business Wire
Viewbix and Kaltura Partner to Boost Video Engagement through Interactivity, www.streamingmedia.com
Hands-on with Facebook M: the virtual assistant with a (real) human touch, The Verge
Facebook kills off its experimental sidebar status updates, www.theverge.com
Who Provides Facebook’s Local-Business Data?, www.localvisibilitysystem.com
IAB Tech Lab Releases VAST 4.0 for Public Comment, www.businesswire.com
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