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MarTech Today: HTTPS Goes First, Buffer Adds Respond.ly & Google My Business API

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible Dec 17, 2015 by Barry Schwartz If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

  2. Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into US Dec 17, 2015 by Barry Levine The Tel Aviv-based firm currently supports several large retailers in Europe and elsewhere with its pay-for-product-placement technology.

  3. Final Chance To Save On SMX West. Register Today! Dec 17, 2015 by Marketing Land Join us for sister site Search Engine Land’s SMX West, the only conference dedicated to SEO and SEM. Our lowest rates expire on Saturday, so sign up today and get: Three days of innovative sessions, keynotes and clinics — more than 60 of them in all — presented by expert marketers.

  4. Buffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.ly Dec 17, 2015 by Barry Levine The two brands and dashboards will remain separate but connected, as Buffer seeks to add social responsiveness to its publishing capabilities.

  5. Lithium Gives Its Community Owners A Holiday Present They Need: Stats Dec 16, 2015 by Barry Levine With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons.

  6. Buyer’s Guide: SEO Software Platforms Dec 16, 2015 by Digital Marketing Depot With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

  7. New Google My Business API Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API.

  8. Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic Dec 17, 2015 by Glenn Gabe Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.

From Around The Web:

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