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MarTech Today: Header Bidding, Call Analytics Platforms & Google Knowledge Graph Search API

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care? Dec 21, 2015 by Barry Levine As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space.

  2. Call Analytics Platforms Martech Intelligence Report Dec 21, 2015 by Digital Marketing Depot Marketing Land and Digital Marketing Depot have recently published a new Martech Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.

  3. Best. MarTech. Ever. This March In San Francisco. Dec 21, 2015 by Scott Brinker You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be the best one yet.

  4. Marketing Land’s Top 10 News Stories Of 2015: Snapchat Guide, That Dress, FTC Social Guidelines & More Dec 21, 2015 by Matt McGee We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2015 as covered by the Marketing Land editorial team.

  5. Using Search Data To Explain Media Impact Dec 21, 2015 by Andrew Ruegger Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.

  6. Google Changes How It Logs Search Analytics Data As Of December 14, 2015 Dec 21, 2015 by Barry Schwartz Google documents a change to how it logs data for the Search Analytics report in the Search Console.

  7. Google Search Console Analytics Report Now Shows App Install Button Data Dec 21, 2015 by Barry Schwartz Google launched a new report for those who verified their apps with the Google Search Console.

  8. Google Tests Markup For Managing Local Business Data For Knowledge Panel Dec 21, 2015 by Barry Schwartz Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google.

  9. Google Launches Knowledge Graph Search API, Promises To Close Freebase API In Future Dec 21, 2015 by Barry Schwartz Google will discontinue the Freebase API in the near future, after announcing the release of the read-only Google Knowledge Graph Search API.

From Around The Web:

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