Oct 28, 20152 min read

MarTech Today: Google’s RankBrain, Chute’s New Eyes & Amazon Echo Gets Smarter

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages Oct 27, 2015 by Greg Finn The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day.
UGC Platform Chute Can Now See Oct 27, 2015 by Barry Levine New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and conversations.
Amazon Echo Gets Smarter With Local Business Listings From Yelp Oct 27, 2015 by Matt McGee Give Echo an address, and it’ll let you know what local businesses are nearby — plus their addresses, phone numbers, hours of operation and more.
Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value Oct 27, 2015 by Barry Levine Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if encouraged.
FAQ: All About The New Google RankBrain Algorithm Oct 27, 2015 by Danny Sullivan Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.