Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Mar 15, 2016 by Barry Levine The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry.
App data firm App Annie adds advertising analytics with AppScotch acquisition Mar 15, 2016 by Barry Levine The San Francisco-based provider’s third acquisition in two years will help boost the capabilities of its upcoming Intelligence product.
Sprout Social’s Landscape optimizes images for the social web Mar 15, 2016 by Tamar Weinberg Sprout Social launches Landscape, a free tool that resizes images for 7 social networks.
Bing previews new Bing Search APIs Mar 15, 2016 by Barry Schwartz Bing adds tons of features to their Bing Search APIs, which now are REST APIs.
Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th Mar 15, 2016 by Barry Schwartz Google is updating their smartphone user-agent on April 18, 2016. Make sure to test your web site to ensure it will allow Googlebot in.
What your teacher didn’t tell you about optimizing site speed Mar 15, 2016 by Brian Harnish Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
Preparing to relaunch, Jelly wants to bring “humanity” back to search Mar 14, 2016 by Greg Sterling In SXSW conversation Jelly founder Biz Stone discussed #NextSearch with Danny Sullivan and teased the relaunch of his social answers engine.
Bing improves its math skills with interactive times table, geometry calculator & more Mar 14, 2016 by Amy Gesenhues Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches.
From Around The Web:
A Tale of Two Heatmaps and Analytics, www.webanalyticsworld.net
Google Faces Challenges in Encrypting Android Phones, Wall Street Journal
Wikipedia’s Wales: We’re Becoming A News Publisher, MediaPost
Google adds support for Microsoft Office, Facebook at Work, Slack and others to its single sign-on solution, TechCrunch
ICANN’s transition plan for IANA will preserve the open internet, yahoopolicy.tumblr.com
4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition, blogs.constantcontact.com
5 Solutions to Boost Ecommerce Revenue and Customer Engagement, multichannelmerchant.com
Amazon files patent for payment-by-selfie tech, www.retaildive.com
Groupon launches new Merchant app that puts the daily deal front and center, techcrunch.com
The 2016 Complete Guide to List Segmentation, www.verticalresponse.com
11 Must-Have Tech Skills For Every Digital Marketer, www.portent.com
Nine incredibly helpful influencer marketing tools, www.econsultancy.com
Introducing Evergage SmartSearch and Evergage SmartSort, Unique Capabilities Enabling Highly Relevant, Individualized Product and Content Discovery, www.evergage.com
Introducing Video For Adobe Slate 1.3, blogs.adobe.com
Confessions of a MarTech Tool Underachiever, www.cmswire.com
How to Adapt Your Content With Google AMP, www.searchenginejournal.com
Managing Mobile Performance Optimization, www.smashingmagazine.com
Examining Facebooks Dive Into Live, www.adweek.com
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