Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google’s Play Store Rejects Ad Blocker App For Samsung Browser Feb 3, 2016 by Barry Levine Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines.
Report: Almost Half Of Email Marketers Send Everyone The Same Email Feb 4, 2016 by Barry Levine Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities.
Move Over, Mobile Ad Fraud — “Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers Feb 4, 2016 by Barry Levine A new report from mobile platform Retale finds that 60 percent of respondents accidentally click on mobile banner ads.
Attributing Retail Store Transactions To Online Clicks At Keyword Level Feb 4, 2016 by Thomas Stern Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching Feb 4, 2016 by Greg Sterling Android app update brings feature parity with iOS version, making common tasks faster and easier.
Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant Feb 4, 2016 by Barry Schwartz Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
Google Adds JSON-LD Support For Structured Data Markup Feb 4, 2016 by Barry Schwartz Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
8-Step Road Map to a World-Class Social Media Governance Program Feb 3, 2016 by Digital Marketing Depot Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management […]
From Around The Web:
Advanced Analytics for Content Marketing, blog.marketo.com
Amazon Home Services for Local Businesses: the Ins and Outs, www.localvisibilitysystem.com
Common Web Accessibility Problems on Leading Ecommerce Sites, www.practicalecommerce.com
Purchx for Android, purch.com
Competition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet, adexchanger.com
Facebook’s iOS Bug Led ComScore to Overestimate Time Spent, adage.com
Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens, www.adweek.com
15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox, www.searchenginepeople.com
What is Peach & should marketers even care?, econsultancy.com
How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency, adexchanger.com
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