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Writer's pictureFahad H
Apr 14, 20162 min read

MarTech Today: Google battles header bidding, the reborn Facebook Messenger & Hootsuite opens u

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google counters header bidding with exchange bidding for Dynamic Allocation Apr 13, 2016 by Barry Levine The tech giant is also opening up its First Look beta to all publishers.

  2. Watch Facebook’s CTO take a selfie in virtual reality Apr 13, 2016 by Tim Peterson At Facebook’s developer conference, F8, CTO Mike Schroepfer showed what Facebook could look like in virtual reality, including how to share a VR selfie.

  3. Facebook talks VR at Facebook F8 keynote Apr 13, 2016 by Danny Sullivan Expect discussion about Oculus and virtual reality, as Facebook’s annual developers conference starts its second day.

  4. Google takes on clickjacking Apr 13, 2016 by Ginny Marvin The company says it discovered the use of clickjacking in its ad network earlier this year and is taking action.

  5. WordPress 4.5 now available, adds responsive design previews, faster image loading Apr 13, 2016 by Matt McGee Other new features include editing improvements like inline linking, new formatting shortcuts and more.

  6. How I sent Mark Zuckerberg flowers using a Facebook Messenger bot Apr 12, 2016 by Danny Sullivan Facebook has positioned Messenger as a universal app for getting things done. Can you really buy flowers through it? Yes, you can.

  7. Facebook exposes Page posts’ Reaction counts through new API Apr 12, 2016 by Tim Peterson Facebook has created a Reactions API so that pages can more easily measure how many of each Reaction a post receives and the names of people who reacted.

  8. Facebook Messenger positioned as replacement for mobile web, apps & SMS Apr 12, 2016 by Greg Sterling Messenger becomes a major new commerce and content platform for 50 million marketers and brands.

  9. Social management system Hootsuite adds new APIs to open up its platform Apr 12, 2016 by Barry Levine VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools.

  10. A script to set recurring monthly budgets in AdWords Apr 13, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.

From Around The Web:

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