Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Fuisz partners with Sizmek for automated object-recognition in video ads Aug 24, 2016 by Barry Levine The partnership is the first full integration between the interactive video provider and a major ad server.
Chasm between GRP and digital metrics highlights need for cross-screen standards Aug 24, 2016 by Matt Nitzberg Columnist Matt Nitzberg says we need to bridge the gap between gross rating points and digital metrics and move towards using data standards that work across screens.
Optimizing your internal link structure Aug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.
From Around The Web:
An Exclusive Look at How AI and Machine Learning Work at Apple, backchannel.com
Project Loon is Latest Google Research Project to Get a New Business Leader, www.bloomberg.com
Which restaurants deliver the best mobile web UX?, econsultancy.com
What would Alexa do?, venturebeat.com
Antavo and Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value, www.globenewswire.com
Ad Tech Heats Up, Attracts Kobe Bryant’s Interest, www.cmswire.com
Building Your MarTech Stack: Selection Strategies for Success, www.cmswire.com
Who Is Responsible for Marketing Technology Purchase Decisions?, www.marketingprofs.com
Inside Backstage: YouTube’s plan to bring photos, polls, and text to the video service, venturebeat.com
Live video minus Facebook equals Alively, techcrunch.com
YouTube gets a new TV app, techcrunch.com
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