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MarTech Today: Free mobile BI, Facebook Messenger’s mobile wallet & Lotame’s Smart

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Startup Pyze launches free business intelligence and personalization platform for mobile apps Mar 29, 2016 by Barry Levine New service employs machine learning to automatically segment users and determine the best time to send notifications.

  2. Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers Mar 29, 2016 by Barry Levine The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online.

  3. 10 tips for avoiding shady SEO providers Mar 29, 2016 by Greg Gifford Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.

  4. “Search disruption is coming!” and 9 other expert insights From LSA16 Mar 29, 2016 by Wesley Young The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.

  5. Report: Facebook Messenger might become your new mobile wallet Mar 28, 2016 by Tim Peterson Facebook plans to let people buy products in physical stores using Messenger, according to a report by The Information.

  6. Lotame’s new Smart TV Audiences adds your TV shows to your device and online profile Mar 28, 2016 by Barry Levine Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.


From Around The Web:

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