Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook’s Messenger Platform launched, allows businesses to build bots Apr 12, 2016 by Danny Sullivan Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases.
Social advertising? Earned/owned social? Get the latest tactics at SocialPro. Apr 12, 2016 by Marketing Land We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; those responsible for both. Marketing Land’s SocialPro is for you, regardless which description best fits you.
Facebook brings its Instapaper-like Save button to wider web Apr 12, 2016 by Tim Peterson Facebook is rolling out its Instapaper-like bookmarking tool, Save, to the wider web, the company announced at its F8 developer conference on Tuesday.
Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving” Apr 12, 2016 by Barry Levine Study, commissioned by DMP Krux, also puts DMPs at the center of any media-buying technology stack, whether mix-and-match or a full solution.
Don’t trust Google to structure your local data Apr 12, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
Nielsen launches Marketing Cloud with eXelate infrastructure Apr 12, 2016 by Barry Levine Four core applications are available through the Cloud at launch, with more coming.
Google Voice Access beta enlarges role for voice, conversational device interaction Apr 11, 2016 by Greg Sterling Accessibility technology suggests the Star Trek future will be here soon.
Act now: SMX Advanced super early bird rates expire this Saturday Apr 11, 2016 by Search Engine Land SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new […]
From Around The Web:
Adaptive Reuse for Experience Design and Development, www.portent.com
Using Load Balancing For Large Volume Usability, usabilitygeek.com
Alibaba to Invest $1 Billion in E-Commerce Startup Lazada, www.wsj.com
Create Responsive Ecommerce Product Pages with Bootstrap, www.practicalecommerce.com
33Across Integrates New Audiences Into Oracle Data Cloud, www.businesswire.com
Introducing Cramer Motion Studios, cramer.com
Designing a Smarter Marketing Technology Stack, www.cmswire.com
App Store Discovery Is Broken, And Developers Are Looking For Alternatives, adexchanger.com
Forgetting user engagement during app development leads to failure, www.mobilecommercedaily.com
How Messaging Apps Are Changing Social Media, blog.bufferapp.com
Pitch perfect: mobile makers, telcos drawn to hi-res audio, www.reuters.com
Three Ways Brands Can See Success on Messaging Apps, www.newswhip.com
How publishers are preparing for the Instagram algorithm, digiday.com
Will Instagram Algorithm Devalue Content Posted By Brands?, locowise.com
‘A big playground’: Publishers look to Facebook Live for experimentation initially, digiday.com
Bình luận