Mar 7, 20162 min read

MarTech Today: Facebook Messenger, new metrics for martech & “Right To Be Forgotten&#8221

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Plans To Open Messenger To Publishers At F8 In April Mar 3, 2016 by Tim Peterson Facebook will officially let publishers distribute content through Messenger and will announce the news at its annual developer conference in April.
We Marketers Aren’t As “Automated” As We Think Mar 4, 2016 by Scott Vaughan Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back.
Here’s Why Martech Needs Some New Metrics Mar 3, 2016 by Barry Levine Customer relationships are now “a movie, rather than a snapshot,” and marketers need more movie-like ways to measure what’s working.
Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In Half Mar 3, 2016 by Greg Finn The conversions, driven by machine learning, will be rolling out to even more AdWords advertisers over the coming weeks.
Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan Mar 4, 2016 by Danny Sullivan Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use.