Dec 4, 20152 min read

MarTech Today: Facebook Live Streaming, Google’s Mobile SERP & Free BeyondCore

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Starts Testing Live Video Streaming For The Masses Dec 3, 2015 by Martin Beck Edging closer to Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.
Google’s Year Of Change Hits Mobile Retail Dec 3, 2015 by Jonathan Hunt How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
Four Tools To Break You Out Of The Keyword Research Box Dec 3, 2015 by Paul Shapiro Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version Dec 3, 2015 by Barry Levine The data analytics software is so smart, it decides which questions to ask and which results are most important.
Content Discovery Platform Taboola Advances Its Global Plans By Announcing It Is Now The Largest Dec 3, 2015 by Barry Levine The New York City-based company, busily moving into other markets and acquiring new tech, now has more desktop users than ShareThis or Outbrain.
Google: New Penguin Algorithm Update Not Happening Until Next Year Dec 3, 2015 by Barry Schwartz Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.