Apr 29, 20162 min read

MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing fo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Experian launches PII-matching audience targeting platform to reach 85% of the US Apr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target those same users online, in email, or on addressable TV.
14 times Facebook has tried to be Snapchat Apr 28, 2016 by Tim Peterson Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of the messaging app’s features.
How to protect yourself against ad fraud Apr 28, 2016 by Ratko Vidakovic Columnist Ratko Vidakovic walks through steps that marketers should take to protect themselves and their ad budgets against fraud.
Mobile-friendly redesigns: Experiment on your current site Apr 28, 2016 by Brian Massey If you have your eye on being mobile-friendly, a full website redesign may be in order. Columnist Brian Massey has tips to ensure your site redesign is a success.
Is your brand prepared for voice search? 3 steps to get the conversation started Apr 28, 2016 by Purna Virji As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.