Oct 12, 20162 min read

MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice.
Marketing automation made easy Oct 11, 2016 by Mary Wallace Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project.
See the complete agenda for MarTech Europe Oct 11, 2016 by Scott Brinker Technology-powered marketing, or “modern” marketing, is reshaping organizations’ processes, operations and managerial hierarchies and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study.
The mobile wallet could grow up to become a real marketing channel Oct 10, 2016 by Barry Levine Here are some of the hidden strengths of this keeper of coupons, credit cards and boarding passes.
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience Oct 11, 2016 by Glenn Gabe In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.