Dec 9, 20152 min read

MarTech Today: Emotion Tracking, Email Facial Recognition & Updated TrustRadius

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions Dec 8, 2015 by Barry Levine New AdEmotion capability targets multiple points on a face, which Sticky says cannot hide feelings.
How Facial-Recognition Software Will Shape The Future Of Email Marketing Dec 8, 2015 by Jason Warnock As facial-recognition technology advances and becomes more widespread, email marketers need to latch onto the new opportunities it offers, says columnist Jason Warnock.
Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors Dec 8, 2015 by Barry Levine The new approach, called trScore, is designed to bring vendor-sourced reviews more in line with independently-sourced ones.
Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise Dec 7, 2015 by Barry Levine Like Zeta Interactive last month, Ve is expanding by buying new capabilities from the eBay spinoff.
Best Practice Guide: Google Shopping Feed Dec 8, 2015 by Digital Marketing Depot There are different types of Google product data feeds, each of which serves a different purpose. The Google Shopping Feed contains all of your products’ information and attributes and is the data file you submit to Google Merchant Center. In order for Google to accept your products, your shopping feed needs to adhere to the […]