Oct 26, 20152 min read

MarTech Today: Boosting Content Marketing, Google’s Shopping Insights Tool & Recovery Fro

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe Oct 23, 2015 by Ian Cleary At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content.
Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level Oct 23, 2015 by Ginny Marvin The data visualization tool shows search data on more than 5,000 products in US cities.
Human Intuition Vs. Marketing Data: Forging A New Alliance Oct 23, 2015 by Joshua Reynolds Human intuition and data don’t need to be at odds with one another. Columnist Joshua Reynolds explains why the most effective marketing analytics solutions make use of both mind and machine.
How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links” Oct 23, 2015 by John E Lincoln Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn’t as simple as it sounds. Here is his method for removing this manual action from your account.