Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe Nov 16, 2015 by Barry Levine Available through Adobe’s newly launched Audience Marketplace, the info gives marketers another way to target business users by interests.
[Reminder] Live Webcast: Why Agencies Need Marketing Automation Nov 16, 2015 by Digital Marketing Depot It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and efficient conversion.
YouTube Shopping Ad Formats Now Available To All AdWords Advertisers Nov 16, 2015 by Ginny Marvin Retailers can extend Shopping Campaigns to their own and other videos on YouTube.
Can You Now Trust Google To Crawl Ajax Sites? Nov 16, 2015 by Mark Munroe On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.
Email Marketing Search Engine Notablist Launches Pro Edition With Real-Time Alerts & Dashboard Nov 16, 2015 by Amy Gesenhues Notablist founder Michael Johnston says launching the Pro version before Black Friday was a top priority for the team.
Why Marketers Should Push For Machine Learning-Based Fraud Detection Nov 13, 2015 by Barry Levine The key reason, says the CEO of machine learning anti-fraud firm Sift Science, is because fewer delays for users means more sign-ups and sales.
Google Search Quality Raters Handbook Updated With Mobile Guidelines, Local Queries & Know Queries Nov 16, 2015 by Barry Schwartz It’s been a year since we have seen coverage of a new Google Search Quality Rater’s Guide. Here is what is new.
Google’s Natural Language Search Gets Smarter Nov 16, 2015 by Barry Schwartz Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.
Image Extensions Get Another Go In Bing Ads, Now Out Of Beta Nov 16, 2015 by Ginny Marvin Image extensions are now available in all Bing Ads markets.
Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile Nov 16, 2015 by Cindy Krum In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature.
From Around The Web:
Data analysts vs. data scientists: What’s the difference?, econsultancy.com
Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo, www.smashingmagazine.com
3 Reasons Why It is Time for Marketing and Advertising Technologies to Join Forces, www.martechadvisor.com
Merge VR Goggles Bring VR Experiences to iOS, Android, www.adweek.com
9 Social Media Tools Recommended by Marketing Pros, www.socialmediaexaminer.com
Predicting Video Viewability Is The Next Step To Transacting On It, adexchanger.com
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