Jun 8, 20162 min read

MarTech Today: Blueshift’s DIY personalization, email marketer Bluecore adds ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Personalization platform Blueshift now allows marketers to create their own service Jun 7, 2016 by Barry Levine Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users.
MailChimp adds new feature for Product Recommendations Jun 7, 2016 by Barry Levine Company says it is the only SMB-targeted email platform that offers such a built-in capability.
Snapchat redesigns Discover tab to grab more attention for publishers Jun 7, 2016 by Tim Peterson Snapchat’s redesigned Discover tab could boost publishers’ profiles by piggybacking on Live Stories’ popularity and adding subscriptions to individual channels.
Email marketer Bluecore adds advertising to its resume Jun 6, 2016 by Barry Levine The company seeks to expand beyond its roots in email marketing.
Is your SEO data steering you wrong? Jun 7, 2016 by Winston Burton Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.