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Writer's pictureFahad H
Nov 13, 20152 min read

MarTech Today: Bing’s Mobile Testing Tool, Robocallers Beware & Content Marketing Softwar

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Bing Launches Their Mobile-Friendly Testing Tool Nov 12, 2015 by Barry Schwartz A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.

  2. First Look: See Facebook’s 360-Degree Video Ads for AT&T, Samsung & Others Nov 12, 2015 by Martin Beck Facebook tests 360-degree video ads with selected brands and gives people the ability to see the format on iPhones and iPads.

  3. Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker Nov 12, 2015 by Barry Levine “Promotions” is the first of several new capabilities the social management platform will be rolling out, following its recent purchase of competitor Shoutlet.

  4. Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly Nov 12, 2015 by Brian Massey How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging.

  5. Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday! Nov 12, 2015 by Marketing Land Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday, secure your seat today!

  6. Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might Nov 12, 2015 by Barry Levine The new technology for the phone attribution/conversion platform claims to block more than 99% of robocalls that pollute attribution stats.

  7. Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards Nov 11, 2015 by Cindy Krum How might Android Marshmallow’s new features impact the future of mobile search? In part two of a three-part series on the topic, contributor Cindy Krum discusses Google Now Price Alerts cards and Visually Similar Products.

  8. Guide: Content Marketing Software Nov 11, 2015 by Digital Marketing Depot This guide from Marketing.AI provides a comparison of available end-to-end content marketing software vendors. It outlines the key features required to be considered an end-to-end content marketing software vendor and includes a vendor evaluation based on how well they address the standard use case.

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