Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
AdPushup Launches A/B Testing Solution For Google AdSense Publishers Nov 4, 2015 by Ginny Marvin The new tool optimizes ad layouts to increase publisher ad revenue.
How Machine Learning Works, As Explained By Google Nov 4, 2015 by Danny Sullivan Confused about how machines teach themselves? Here’s an overview on machine learning to help.
Startup CabinetM Unveils Its Directory of Marketing Tools Nov 4, 2015 by Barry Levine Platform provides more than 3,500 descriptions of software products for marketers, with the aim of turning those profiles over to the vendors.
Millennial Marketing: Getting Their Attention Through Intent Nov 4, 2015 by Alex LePage How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization.
Attend MarTech, Where Marketing, Technology & Management Converge. Registration Open! Nov 4, 2015 by Marketing Land Marketing technology has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams.
Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends Nov 4, 2015 by Josh Todd With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in mobile and machine learning.
Google Search Is Testing Split-View Language Interface Nov 4, 2015 by Barry Schwartz To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search results.
[Live Webcast] Why Agencies Need Marketing Automation to Succeed Nov 4, 2015 by Digital Marketing Depot It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy, while ensuring their sales team a cost-effective and efficient conversion. In […]
From Around The Web:
How to measure your digital marketing efforts, blogs.constantcontact.com
.apple goes live, domainincite.com
Proofpoint Acquires Socialware, www.proofpoint.com
Relationships Between Marketers and IT Take Effort, www.emarketer.com
The New Lawmen Of Ad Tech, adexchanger.com
Three Ways to Maximize Your Marketing Technology Investment, www.marketingprofs.com
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