Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google News gets AMP’ed with new carousel feature, more stories in the feed Apr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices.
Insightpool adds Facebook Topic Data to its Audience Insights product Apr 20, 2016 by Marketing Land Staff Company says it’s one of the first to offer Topic Data directly into its platform.
Content monetization platform Piano launches Composer for content personalization and paywalls Apr 20, 2016 by Barry Levine New York City-based company, whose clients include major publishers, contends its new product is “simpler, faster” than other solutions.
Email deliverability issues? Here are the 5 questions you should be asking Apr 20, 2016 by Scott Heimes If you’re an email marketer who’s experiencing problems with deliverability, columnist Scott Heimes discusses the steps you can take to diagnose and solve the problem.
Serial fans rejoice — You can now listen to podcasts directly in Google app on Android Apr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.
From Around The Web:
How to Create a Backup and Disaster Recovery Plan for Your WordPress Blog, www.problogger.net
Designing For The Internet Of Emotional Things, www.smashingmagazine.com
How Ecommerce is Keeping it Real with Virtual and Augmented Reality, multichannelmerchant.com
Email Marketer Integrates With Email Verification Platform, www.cmswire.com
Will conversational marketing become a reality in 2016?, econsultancy.com
Acquisio Grows its Management Team and Introduces New VP of Technology, www.prnewswire.com
Act-On Introduces an Integrated Workspace to Extend the Use of Marketing Automation Beyond Demand Generation, press.act-on.com
Introducing: Universal Link and App Link Support, blog.bitly.com
A Publisher’s Guide To Counter-Ad Blocking Technology, adexchanger.com
Marketing Technology Evolves US Media Buyers’ Approach, www.emarketer.com
McKinsey Digital Leader: The Journey Wins, Not The Tech, chiefmartec.com
Standardization and Measurement Are Top Challenges for the New Ad Tech Stack, www.emarketer.com
‘New metrics will develop’: Brands face marketing challenges with messaging’s rise, digiday.com
5 New Facebook Live Video Features for Marketers, www.socialmediaexaminer.com
A look into YouTube’s video file anatomy, youtube-eng.blogspot.com
AOL acquires VR content studio Ryot to bring immersive video to the Huffington Post, venturebeat.com
Hootsuite Launches New YouTube, Facebook, Twitter, and Instagram Video Integrations, www.martechadvisor.com
YouTube, Advanced Technology, And The “Billion-People Problem”, www.fastcompany.com
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