Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google launches AdWords conversion data import solution for Salesforce Jun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
Enterprise SEO Platforms Marketer’s Guide — Updated for 2016 Jun 6, 2016 by Digital Marketing Depot Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business.
Get an exclusive look into SocialPro, only 2 weeks away Jun 6, 2016 by Chris Sherman We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those users, whether they’re on Facebook, Twitter, Pinterest or any of the other […]
[WATCH] Marketing Land Live #16: Amazon’s latest lawsuits, Instagram business profiles & more Jun 6, 2016 by Matt McGee In our latest weekly video show, we talk about Instagram’s business profile offering, Amazon’s decision to sue sellers that allegedly buy fake reviews and more.
Decision trees for SEM segmentation Jun 3, 2016 by Aaron Levy There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
From Around The Web:
Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data, www.convinceandconvert.com
Three Ways The Tech Industry (Still) Misuses Metrics, www.fastcompany.com
Viewability is the new mobile metric, www.mobilecommercedaily.com
3 Signs Your Website Is a Wreck, www.cmswire.com
Digital Context 2.0 – It’s Time for the “Real” Digital Revolution, smallbiztrends.com
Datonics Broadens Data Offering with Newly Launched B2B Data Segments, www.prweb.com
How to Prepare Your Organization for Marketing Automation, www.marketingprofs.com
How to Prove Marketing Technology Lives Up to the Sales Pitch, www.cmswire.com
The world isn’t ready for Google’s Instant Apps, venturebeat.com
Unlock Your App’s Performance: a Guide to SDKs, 3qdigital.com
Why It’s Time to Take Google’s PC Operating System Seriously, Wall Street Journal
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